Validate Your Idea
- Sales
How to Interview Customers Without Leading Them
Ask people if they would buy your idea and most will say yes to be kind. Here is how to run customer interviews that get the truth and turn it into real personas.
- Business
Low Fidelity Prototypes: Test Before You Build
A prototype is a question you ask with something rough in your hands. Here is how to pick the cheapest one, set a pass bar first, and know whether to go, iterate, or stop.
- Business
How to Write a Value Proposition That Isn't Generic
If your pitch would fit a hundred other businesses, it is not working for yours. Here is how to write a positioning statement rooted in real customer pain, then test it.