@alexrivera
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First-time founder building a SaaS tool for freelancers. Shipped InvoiceZap from scratch in 4 months — learning in public 🌱
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Just crossed 100 paying users on InvoiceZap! 🎉 Took 6 weeks from launch. Biggest lesson: don't build features — build distribution. Half my signups came from one Twitter thread about invoicing mistakes freelancers make. Building in public from now on.
Hot take: most SaaS founders over-invest in product and under-invest in talking to customers. I spent 3 months building features nobody asked for before forcing myself to do 20 customer interviews in a week. It changed everything.
Just launched InvoiceZap's referral program: one free month for every paying customer you refer. Within 48 hours, 23 users sent links. 6 converted. That's a $72 CAC vs our $140 paid CAC. Referral > ads every time at this stage.