@sarahchen
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Fractional CMO helping early-stage B2B startups build their first marketing engine. Former head of growth at two Series B companies.
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PSA for founders: your first marketing hire should NOT be a growth hacker. Hire someone who can write, thinks in systems, and has patience. The "hacks" stop working in 3 months. Good positioning compounds for years.
I've helped 14 early-stage startups build their first marketing engine. The #1 thing they all had wrong: they treated SEO as a tactic, not a channel. Here's the framework I use in the first 90 days 🧵
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